Head of Growth

Lead the full product-led growth funnel, from acquisition to revenue. Scale content, SEO and paid, run experiments with Product and Design, and build the team and systems behind sustainable growth.

Full-time

Rayon’s mission

  • Rayon is building the next generation of architectural design software: more collaborative, simpler, smarter, and more beautiful.

  • The design of buildings and spaces has a huge impact on our lives. Climate change, affordable housing, sustainable urbanization, and the future of work are all challenges that will require us to design a better and more efficient built environment.

  • Although architectural design is, by nature, a collaborative endeavor, the tools currently used by architects and designers are not built for collaboration or knowledge sharing. They are complex, expensive, and stuck in a pre-internet era, with desktop computers as their primary paradigm.

  • We are building a browser-based, collaborative, real-time multiplayer editor to democratize architectural design and empower designers to create more efficient spaces and buildings.

Who are we?

  • We are a small team of 35+ people passionate about web technology, architecture, and the built environment. First and foremost, we love building amazing tools for creators.

  • Rayon was co-founded in October 2021 by Bastien Dolla, an engineer from École Polytechnique and Ponts et Chaussées with 15 years of experience in technology and real estate, and Stanislas Chaillou, an engineer and architect from EPFL and Harvard with a background in machine-learning research applied to architecture.

  • Rayon raised a €4 million Seed round, backed by world-class investors including Northzone, Foundamental, Seedcamp, 20VC, and Kima, as well as amazing business angels such as Ralph Gootee, co-founder of PlanGrid; Joe Thomas, co-founder and CEO of Loom; architect Norman Foster; Rasmus Andersson, formerly of Spotify and Meta; Thibaud Elzière, founder of eFounders; Nicolas Steegmann, co-founder of Stupeflix; Riggs Kubiak, founder of Honest Buildings; and Jonathan Widawski, founder and CEO of Maze.

  • Rayon is a French company based in Paris. We are open to remote candidates located in time zones close to Central European Time.

What will you be doing?

As Rayon’s Head of Growth, you will own our growth strategy and execution across the entire product-led growth funnel, from awareness and acquisition to activation, conversion, retention, expansion, and revenue.

This is a senior, highly hands-on role. You will combine strategic thinking, experimentation, analytical rigor, and strong execution to build a repeatable growth engine capable of driving revenue at scale.

More specifically, you will:

  • Define and own Rayon’s growth strategy, GTM roadmap, targets, and operating cadence.

  • Take ownership of the entire PLG funnel, identifying the biggest opportunities and removing friction at every stage of the user journey.

  • Build a deep understanding of our users, acquisition channels, product usage, conversion drivers, and revenue dynamics.

  • Develop and scale a content-led growth engine, including editorial content, SEO, use cases, templates, educational resources, and other formats that attract and convert our target audiences.

  • Build, manage, and optimize paid-acquisition campaigns across relevant channels, including search, social media, video, sponsorships, and emerging platforms.

  • Design and implement SEO and SEM strategies that generate sustainable, high-intent traffic.

  • Partner closely with Product, Product Marketing and Design to improve onboarding, activation, conversion, retention, monetization, and in-product growth loops.

  • Identify, test, and scale new growth opportunities, including partnerships, communities, referral programs, affiliates, influencers, events, and other distribution channels.

  • Build a rigorous experimentation framework, running frequent tests and turning successful initiatives into repeatable systems.

  • Define, monitor, and communicate the key metrics that drive growth and revenue.

  • Manage growth budgets and allocate resources based on expected impact and return on investment.

  • Build the foundations of Rayon’s growth organization and, as the company scales, help recruit and lead a high-performing growth team.

  • Work directly with the founders and collaborate across Product, Product Marketing, Design, Engineering, Sales, and Customer Success.

What are we looking for?

These points are here to give you an idea of what we think would make someone a good fit for the role. They are not hard requirements. If you do not meet every criterion but believe you would do the job well, do not hesitate to contact us.

  • Significant experience owning growth for a product-led SaaS business, preferably during an early or growth-stage phase.

  • A strong understanding of every stage of the funnel, from awareness and acquisition through activation, monetization, retention, and expansion.

  • A track record of building and scaling growth initiatives that have generated measurable user and revenue growth.

  • Strong experience developing content-led acquisition strategies, with an understanding of how content, distribution, SEO, and product education work together.

  • Hands-on experience building and optimizing paid-marketing campaigns across channels such as Google, LinkedIn, YouTube, Instagram, Meta, or other relevant platforms.

  • Strong knowledge of SEO, SEM, lifecycle marketing, conversion-rate optimization, and experimentation.

  • The ability to identify and develop product-led growth loops, referral mechanisms, and other scalable acquisition and engagement systems.

  • Excellent analytical skills and experience working with tools such as GA4, Amplitude, or similar platforms.

  • The ability to translate data into clear insights, priorities, and actions.

  • Strong writing and communication skills, with the ability to create compelling positioning, campaigns, and content.

  • A highly experimental mindset and a strong desire to test, learn, iterate, and improve.

  • The ability to balance long-term strategic thinking with fast, hands-on execution.

  • Strong business judgment and a clear understanding of growth economics, including customer-acquisition costs, conversion, retention, lifetime value, and payback periods.

  • Experience managing budgets, external partners, agencies, or team members.

  • The ability to work autonomously, create structure in ambiguous environments, and collaborate effectively across functions.

  • Ideally, 7+ years of experience in Growth, Marketing, Product Growth, or a related discipline, including experience in a leadership or senior ownership role.

  • Complete fluency in English and excellent written communication skills.

Why should you join Rayon?

  • Help grow a product with the potential to profoundly improve how our built environment is designed.

  • Own Rayon’s growth engine at a pivotal stage and have a direct impact on the company’s trajectory.

  • Build the strategy, systems, channels, and team that will take Rayon from early adoption to global reach.

  • Work on a product with strong product-led potential and a large, international market.

  • Collaborate directly with the founders and play a central role in company-level decisions.

  • Be part of a small team of passionate people whose culture places the highest value on design and engineering craftsmanship.

  • Receive competitive compensation and meaningful equity upside as one of Rayon’s key early leaders.

What’s our process?

  • Simply fill out our application form.

  • We will start with a 30-minute introductory call to get to know each other.

  • We will then hold a more in-depth interview to discuss your experience, approach to growth, and understanding of the role.

  • You will complete a practical case study based on a realistic growth challenge at Rayon.

  • Finally, you will have a longer conversation—ideally in person—with both co-founders to discuss vision, ambition, and company culture.

  • That’s it. You will receive an offer if we believe it is a strong mutual fit.

How to apply

Send your application to stan@rayon.so with:

  • A short introduction explaining why you are interested in Rayon and the Head of Growth role.

  • Your résumé or LinkedIn profile.

  • A few examples of growth initiatives you have led and the measurable impact they generated.

We review every application carefully. However, due to the number of applications we receive, we may not be able to respond to everyone individually. If your experience matches what we are looking for, we will contact you to arrange an introductory call.

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